Menu Close is funded by the Beef Checkoff which promotes the purchasing, preparation and enjoyment of beef from the pasture to the plate. Beef. It’s What’s For Dinner. is your resource for all things beef including recipe inspiration, educational tools, shopper insights and nutrition research. All of this information is available to help you market and answer questions about America’s beloved protein.

The Beef Checkoff was established as part of the 1985 Farm Bill. It’s a national marketing and research program funded by America’s cattle farmers and ranchers. Cattle farmers, ranchers and importers direct the national checkoff program, which applies funds toward promotion, research and education efforts designed to increase domestic and/or international demand for beef. The Cattlemen’s Beef Board and USDA oversee the collection and spending of beef checkoff funds.

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