How Personalization Impacts Consumer Behavior
After a long winter, many people across America were eager to reconnect with friends and family over the summer months. From cookouts in the backyard to picnics in the park, people across the U.S. made digital and in-store grocery trips to stock their pantries as they prepared their socially distanced gatherings. The U.S. Census Bureau shared that grocery sales grew 7.5% year-over-year in September which is predicted to continue rising.
This presents a significant opportunity for marketers to engage with their consumers during moments of high receptivity across their path to purchase. Unfortunately, they are also presented with various challenges, including supply chain issues and decreasing brand loyalty.
Join Aki and Primal Kitchen as they discuss how brands can overcome these challenges. Aki will present evolving consumer trends and showcase an exclusive Primal Kitchen case study. The session will conclude with a fireside chat between the two companies, which will cover:
-How to personalize brand messaging by audience persona at scale
-Best practices for increasing awareness and driving conversions
-Future trends that CPG marketers should consider heading into 2022