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General Mills: Betty Crocker, Pillsbury, Chex – Walmart Make It Home

By unifying three iconic brands into a holistic portfolio solution while surrounding shoppers with commerce-friendly, omnichannel experiences, the “Make it Home” campaign drove the season and lifted sagging sales. The omnichannel holiday portfolio generated a 29% lift in household penetration and drove $36MM in sales representing a 40% sales lift versus pre-campaign and a 27% increase year over year. 36% of shoppers were new to our brands, busting a 29% benchmark and helping drive a 5% increase in the number of times 2 or more portfolio brands shared a basket. Please join Taryn Beck : Ecommerce & Shopper Marketing Lead, Walmart at General Mills and Jacquelyn Baker: Executive Vice President, VMLY&R Commerce

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2:35 pm - 2:55 pm


Nov 02 2021

Local Time

  • Timezone: America/New_York
  • Date: Nov 02 2021
  • Time: 2:35 pm - 2:55 pm