General Session – How to Activate American Shoppers: A Behavioral Science World Premiere
Almost overnight, online shopping went from being an option to a necessity. Moving forward, some shoppers will never go back to pre-pandemic ways, while others will always prefer an in-person experience. Precisely what will you need to know to win the hearts, minds and pocketbooks of both kinds of consumers?
David Allison is a consumer behavior expert who works with organizations as varied as the UN, Wall Street Hedge funds, and global consumer brands. On this stage, for the first time, he will share the results from a behavioral science study commissioned specifically for the Path to Purchase Institute. He will reveal exactly what drives the behaviors, decisions and emotions of food shoppers across North America.
In a dynamic and entertaining presentation, David will:
reveal specific behavioral science secrets for marketing that really moves the needle,
teach you how to use data-driven techniques to sway shoppers towards your brand, and
explain the CX and UX that will exceed the expectations of the people you want to reach.
This is game-changing research, and it’s never been available before. You really don’t want to miss this. To succeed in a post pandemic world, it’s mission-critical for your organization to understand the secrets of behavioral science.