Shipt’s Path to Retail Media Success
Shipt, the leading same-day delivery service provider, has had an exciting year marked by a massive geographic expansion, expanded partnerships, and new technology and features like Preferred Shoppers. Alongside these developments, the company has been steadily building their media network, enabling brands that are available on the Shipt marketplace to launch natively served advertising across their platform. Come listen as Sherry Smith, Managing Director of Criteo Retail Media and Dave Young, Vice President of CPG Partnerships at Shipt, discuss the momentum behind Shipt’s retail media expansion.
-How Shipt started on their retail media journey and what they’ve learned
-What innovations they’re expecting in retail media in the future
-How their media program has been instrumental in funding their growth