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Why Every Brand Should Be a Little Bit DTC Curious

If you’re not a little curious as to how Direct to Consumer (DTC) can power your brand, you should be. DTC is more than a sales channel; it’s a connection channel that enables brands to develop meaningful relationships with new and existing customers. Brands that get this right will be well positioned to realize the near and long-term benefits. Join Google and Publicis to understand the unique value proposition an effective DTC strategy has for both brands and consumers. This discussion will address:

1. What consumers look for in DTC brands
2. What brands stand to gain through an effective DTC strategy
3. How your brand can build your DTC capability, today

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12:05 pm - 12:25 pm


Nov 03 2021

Local Time

  • Timezone: America/New_York
  • Date: Nov 03 2021
  • Time: 12:05 pm - 12:25 pm